The Influence of Perceived Relationship Quality on Donor Behavior in the Context of Charitable Nonprofit Organizations Established by Professional Sport Entities-Reference-Cited by-同舟云学术

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The Influence of Perceived Relationship Quality on Donor Behavior in the Context of Charitable Nonprofit Organizations Established by Professional Sport Entities

Published:2023-09-19 Issue: Volume: Page:1-28
ISSN:1533-2667
Container-title:Journal of Relationship Marketing
language:en
Short-container-title:Journal of Relationship Marketing

Author:

Kim Minhong¹^ORCID,Yoon Youngmin²,Zhang James J.³

Affiliation:

1. Department of Kinesiology, Health Promotion and Recreation, University of North Texas, Denton, TX, USA

2. Department of Agriculture, Food Science and Kinesiology, Eastern New Mexico University, Portales, NM, USA

3. Department of Kinesiology, University of Georgia, Athens, GA, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332667.2023.2257099

Reference102 articles.

1. Relationship marketing in United States professional sport: Attitudes, opinions, and viewpoints of sport professionals;Achen R. M.;Global Sport Business Journal,,2014

2. The Influence of Facebook Engagement on Relationship Quality and Consumer Behavior in the National Basketball Association

3. The theory of planned behavior

4. Structural equation modeling in practice: A review and recommended two-step approach.

5. Relationship quality: a critical literature review and research agenda

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