Value Co-Creation in Business-to-Business and Business-to-Consumer Service Relationships
Author:
Affiliation:
1. Faculty of Foreign Studies, Bunkyo Gakuin University, Tokyo, Japan
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2019.1688597
Reference75 articles.
1. Improving Our Understanding of Moderation and Mediation in Strategic Management Research
2. Switching costs in local credit markets
3. Making value co-creation a reality – exploring the co-creative value processes in customer–salesperson interaction
4. Relationship formation and governance in consumer markets: Transactional analysis versus the behaviourist approach
5. Comparative fit indexes in structural models.
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Impact of Value Co-Creation on Customer Loyalty;International Journal of E-Business Research;2022-10-14
2. Value co-creation and new service performance: mediated by value-informed pricing;Journal of Business & Industrial Marketing;2021-08-09
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