Brand Power Relationships: A Co-Evolutionary Conceptual Framework
Author:
Affiliation:
1. Department of Management and Law, University of Rome Tor Vergata, Rome, Italy;
2. School of Business, GIFT University, Gujranwala, Pakistan;
3. Nova Southeastern University, Fort Lauderdale, FL, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2019.1648937
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