The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing
Author:
Affiliation:
1. Marketing Department, University of Valencia, Valencia, Spain
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2019.1688599
Reference162 articles.
1. Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets
2. Dimensions of Consumer Expertise
3. Customer‐based brand equity, equity drivers, and customer loyalty in the supermarket industry
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