The Importance of the Service and Shopping Customer Experience in a Retail Environment
Author:
Affiliation:
1. Department of Marketing, KU Leuven, Belgium
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2019.1619064
Reference103 articles.
1. Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiences
2. An empirical model of customer loyalty in the Jordanian Mobile Telecommunications Market
3. Strengthening the Satisfaction-Profit Chain
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