Measuring Customer Lifetime Value in a Semi-Contractual Transaction Setting with Artificially Truncated Duration-Reference-Cited by-同舟云学术

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Measuring Customer Lifetime Value in a Semi-Contractual Transaction Setting with Artificially Truncated Duration

Published:2021-01-16 Issue: Volume: Page:1-21
ISSN:1533-2667
Container-title:Journal of Relationship Marketing
language:en
Short-container-title:Journal of Relationship Marketing

Author:

Qi Jiayin¹,Zhou Yong-pin²,Li Jia³

Affiliation:

1. Institute of Artificial Intelligence and Change Management, Shanghai University of International Business and Economics, Shanghai, China

2. Foster School of Business, University of Washington, Seattle, WA, USA

3. School of Business, Wake Forest University, Winston-Salem, NC, USA

Funder

National Natural Science Foundation of China

Major State Basic Research Development Program of China

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332667.2020.1865124

Reference17 articles.

1. Customer equity: Making marketing strategy financially accountable

2. Customer Lifetime Value Measurement

3. A stochastic RFM model

4. RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

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