Applying the Right Relationship Marketing Strategy through Big Five Personality Traits
Author:
Affiliation:
1. Department of International Logistics Management, Yasar University, Izmir, Turkey
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2019.1589241
Reference79 articles.
1. Using guanxi-style buyer-seller relationships in China: Reducing uncertainty and improving performance outcomes
2. Relationship marketing in A B2C context: The moderating role of personality traits
3. Marketing's Third Paradigm: Guanxi
4. Why customers won't relate: Obstacles to relationship marketing engagement
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