Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.-Reference-Cited by-同舟云学术

Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.

Published:2017-01-16 Issue:4 Volume:27 Page:396-414
ISSN:0129-2986
Container-title:Asian Journal of Communication
language:en
Short-container-title:Asian Journal of Communication

Author:

Muralidharan Sidharth¹^ORCID,La Ferle Carrie¹,Sung Yongjun²

Affiliation:

1. Temerlin Advertising Institute, Southern Methodist University, Dallas, TX, USA

2. Department of Psychology, Korea University, Seoul, South Korea

Funder

Temerlin Advertising Institute

Publisher

Informa UK Limited

Subject

Education,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/01292986.2017.1280063

Reference78 articles.

1. Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries

2. Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

3. Cultural Influence on Perceptions of Advertising Creativity: A Cross-Cultural Comparison of U.S. and Korean Advertising Students

4. Exploring the dimensions of ad creativity

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