How liberals and conservatives respond to feasibility and desirability appeals in anti-tobacco campaigns-Reference-Cited by-同舟云学术

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How liberals and conservatives respond to feasibility and desirability appeals in anti-tobacco campaigns

Published:2018-08-03 Issue:1 Volume:29 Page:55-72
ISSN:0129-2986
Container-title:Asian Journal of Communication
language:en
Short-container-title:Asian Journal of Communication

Author:

Lee Younghwa¹,Yoon Sukki²,Chun Seungwoo³,Park Chanmo⁴,Kim Kacy²

Affiliation:

1. Media and Communication, Hankuk University of Foreign Studies, Seoul, Korea

2. Marketing Department, Bryant University, Smithfield, RI, USA

3. Marketing Department, Dongguk University, Seoul, Korea

4. Department of Psychology, Harvard University, Cambridge, MA, USA

Publisher

Informa UK Limited

Subject

Education,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/01292986.2018.1504975

Reference73 articles.

1. The Other “Authoritarian Personality”

2. The Determinants of Cigarette Consumption: A Meta-Analysis

3. How Graphic Visual Health Warnings Affect Young Smokers’ Thoughts of Quitting

4. When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit

5. Guilt and Shame: Environmental Message Framing Effects

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