Green advertising: examining the effects of appeal arrangement on young Indonesian consumers’ Green attitudes and buying intention-Reference-Cited by-同舟云学术

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Green advertising: examining the effects of appeal arrangement on young Indonesian consumers’ Green attitudes and buying intention

Published:2022-02-27 Issue:4 Volume:32 Page:346-370
ISSN:0129-2986
Container-title:Asian Journal of Communication
language:en
Short-container-title:Asian Journal of Communication

Author:

Suci Afred¹²^ORCID,Wang Hui-Chih¹,Doong Her-Sen³

Affiliation:

1. Department of Business & Administration, National Taiwan University of Science & Technology, Taipei, Taiwan

2. Department of Management, Universitas Lancang Kuning, Pekanbaru, Indonesia

3. Department of Management Information System, National Chiayi University, Chiayi City, Taiwan

Publisher

Informa UK Limited

Subject

Education,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/01292986.2022.2043397

Reference106 articles.

1. Impact of opportunity and ability to translate environmental attitude into ecologically conscious consumer behavior

2. From Intentions to Actions: A Theory of Planned Behavior

3. The theory of planned behavior

4. The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

5. Ease of Message Processing as a Moderator of Repetition Effects in Advertising

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1. Understanding and predicting customers’ intentions to use smartphone-based online games: A deep-learning-based dual-stage modelling analysis;Computers in Human Behavior;2024-03

2. Eco-Friendly Beauty: The Dynamics of Green Advertising, Consumer Wisdom, and Brand Equity;2024

3. Addressing global overconsumption: positioning the anti-consumption through communication appeals;Corporate Communications: An International Journal;2023-12-05

4. Relax Your Fear—The role of autonomous sensory meridian response (ASMR) in green advertising;Journal of Retailing and Consumer Services;2023-11

5. Competence or warmth: why do consumers pay for green advertising?;Asia Pacific Journal of Marketing and Logistics;2023-05-19

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