Author:
Patwardhan Padmini,Patwardhan Hemant,Vasavada-Oza Falguni
Reference35 articles.
1. Ad spend to grow 10–13 percent in 2010: Industry . ( 2010 , February 4 ). Business Standard . Retrieved fromhttp://www.business-standard.com/india/news/ad-spend-to-grow-10-13-per-cent-in-2010-industry/384563/
2. A lack of true believers in the account‐planning discipline in Australia?
3. One region, two worlds? Cultural values in Chinese and Indian TV commercials
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Tracing the evolution of advertising account planning;Journal of Historical Research in Marketing;2019-07-15
2. Disruptions of account planning in the digital age;Marketing Intelligence & Planning;2019-04-01
3. Account Planning;The Handbook of International Advertising Research;2014-01-24