Effects of tourism planning and marketing strategies on destination brand equity: A system dynamics model
Author:
Affiliation:
1. Facultad de Ingeniería, Universidad de La Sabana, Campus Puente del Común, Cundinamarca, Colombia, USA
2. Facultad de Ciencias Básicas, Ingenierías y Arquitectura, Corporación Universitaria del Caribe, Sincelejo, Colombia, USA
Publisher
Informa UK Limited
Subject
Modeling and Simulation,Software
Link
https://www.tandfonline.com/doi/pdf/10.1080/17477778.2022.2102945
Reference98 articles.
1. Aaker, D. (1991). Managing brand equity (Free Press).
2. The Value of Brand Equity
3. Managing the most important assets: Brand equity
4. Quality, satisfaction and behavioral intentions
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