IS WHAT STUDENTS WANT WHAT THEY REALLY NEED? A VALUES VIEW OF UNDERGRADUATE MARKETING ELECTIVE COURSE OFFERINGS
Author:
Affiliation:
1. Marketing, University of Wisconsin - La Crosse, La Crosse, WI, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2020.1773277
Reference47 articles.
1. How Many Choices Are Good? Measurement of the Effects of Course Choice on Perceptions of a Marketing Option
2. The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students
3. Ivory Tower or Real World: Do Educators and Practitioners See the Same World?
4. Revisiting the Relationship Between Marketing Education and Marketing Career Success
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