UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM-Reference-Cited by-同舟云学术

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UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM

Published:2024-04-02 Issue:2 Volume:34 Page:153-163
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Ferreira Caitlin¹^ORCID,Robertson Jeandri²³^ORCID,Pitt Leyland⁴^ORCID,Lord Ferguson Sarah⁴

Affiliation:

1. Graduate School of Business, University of Cape Town, Cape Town, South Africa

2. Department of Social Sciences, Technology and Arts, Industrial Marketing, Luleå University of Technology, Luleå, Sweden

3. School of Management Studies, Marketing Section, University of Cape Town, Cape Town, South Africa

4. Beedie School of Business, Simon Fraser University, Vancouver, Canada

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10528008.2024.2337926

Reference44 articles.

1. Building Confidence in Creativity: MBA Students

2. Bulmer, L. (2009, July 27-29). The use of LEGO® serious play in the engineering design classroom. Proceedings of the Canadian Engineering Education Association (CEEA). McMaster University, Hamilton, Ontario

3. Fun and games in higher education;Carroll M;Eastern Education Journal,2011

4. Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs

5. Facilitating Co-Creation Experience in the Classroom with Lego Serious Play

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