INCREASING STUDENT ENGAGEMENT USING ‘MEME BASED’ EXERCISE INNOVATION
Author:
Affiliation:
1. Marketing & Strategy Department, Jon M. Huntsman School of Business, Utah State University, Logan, UT, USA
2. Area of Entrepreneurship, Faculty of Business and Government, Brigham Young University – Hawaii, Laie, HI, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2022.2159436
Reference27 articles.
1. Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors
2. Mapping consumers' mental models with ZMET
3. 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators
4. EMOTIONAL AWARENESS IN TIME OF DISRUPTION: THE IMPACT OF TOLERANCE FOR AMBIGUITY, WORRY, PERCEIVED STRESS, HELPFUL COMMUNICATION, AND PAST EXPERIENCE ON STUDENT SATISFACTION
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1. Engaging the Z-Generation with Memes Shared Through Social Media for STEM Education;2024 47th MIPRO ICT and Electronics Convention (MIPRO);2024-05-20
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