A CROSS-DISCIPLINARY PROJECT ON MARKETING TO OLDER ADULTS
Author:
Affiliation:
1. School of Business, University of Wisconsin-Platteville, Platteville, WI, USA
2. Department of Psychology, School of Arts & Sciences, Upper Iowa University, Fayette, IA, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2022.2035236
Reference19 articles.
1. American Association of Retired Persons (2019). Americans 50 and older would be world’s third-largest economy, AARP study finds. https://www.aarp.org/politics-society/advocacy/info-2019/older-americans-economic-impact-growth.html
2. Aging and consumer decision making
3. Teaching innovation: equipping students to overcome real-world challenges
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