Business Analytics in the Marketing Curriculum: A Call for Integration
Author:
Affiliation:
1. Texas A & M University – Commerce, Department of Marketing & Business Analytics, Commerce, TX, USA
2. Stillman School of Business, Seton Hall University, South Orange, NJ, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2018.1436974
Reference18 articles.
1. A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics
2. A Replicable, Zero-Based Model for Marketing Curriculum Innovation
3. Social Media and Marketing Education
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