Re-evaluating the postgraduate students’ course selection decision making process in the digital era
Author:
Affiliation:
1. Business School, Manchester Metropolitan University, Manchester, UK
2. The Business School, University of Gloucestershire, Cheltenham, UK
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/03075079.2018.1545757
Reference60 articles.
1. The Impact of Different Touchpoints on Brand Consideration
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3. Understanding Generation Y and their use of social media: a review and research agenda
4. University course selection and services marketing
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