The Effects of Frame, Appeal, and Outcome Extremity of Antismoking Messages on Cognitive Processing
Author:
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
http://www.tandfonline.com/doi/pdf/10.1080/10410230902804117
Reference35 articles.
1. Exploring Antismoking Ads: Appeals, Themes, and Consequences
2. Psychobiology and Social Psychology: Past, Present, and Future
3. The affect system has parallel and integrative processing components: Form follows function.
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