The Effectiveness of Gain and Loss Frames in News Subscription Appeals

Author:

Kim Yujin1,Collier Jessica1,Stroud Natalie Jomini2

Affiliation:

1. Department of Communication Studies, University of Texas at Austin, Austin, TX, USA; Center for Media Engagement, Moody College of Communication, University of Texas at Austin, Austin, TX, USA

2. Department of Communication Studies & School of Journalism, University of Texas at Austin, Austin, TX, USA; Center for Media Engagement, Moody College of Communication, University of Texas at Austin, Austin, TX, USA

Publisher

Informa UK Limited

Subject

Communication

Reference64 articles.

1. American Press Institute. 2017. “Paying for News: Why People Subscribe and What It Says about the Future of Journalism.” Accessed February 17, 2020. https://www.americanpressinstitute.org/publications/reports/survey-research/paying-for-news/

2. Cognitive Biases and the Strength of Political Arguments

3. Barthel, Michael. 2017. “Despite Subscription Surges for Largest U.S. Newspapers, Circulation and Revenue Fall for Industry Overall.” Pew Research Center. Accessed November 30, 2019. http://www.pewresearch.org/fact-tank/2017/06/01/circulation-and-revenue-fall-for-newspaper-industry

4. Brookes, Erika J. 2010. “The Anatomy of a Facebook Post: Study on Post Performance by Type, Day of the Week, and Time of Day.” Accessed December 27, 2019. https://marketingavatar.files.wordpress.com/2010/11/the-anatomy-of-a-facebook-post.pdf

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