Sponsored Content in Spanish Media: Strategies, Transparency, and Ethical Concerns
Author:
Affiliation:
1. Facultat de Filologia, Traducció i Comunicació, Departament de Teoria dels Llenguatges i Ciències de la Comunicació, Universitat de València, Valencia, Spain
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/21670811.2021.1966314
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4. 2.4 The Rise of Brand Journalism
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