Comparing psoriasis advertisement methods with patient willingness to initiate treatment-Reference-Cited by-同舟云学术

Comparing psoriasis advertisement methods with patient willingness to initiate treatment

Published:2019-11-12 Issue:6 Volume:31 Page:626-630
ISSN:0954-6634
Container-title:Journal of Dermatological Treatment
language:en
Short-container-title:Journal of Dermatological Treatment

Author:

Bray Jeremy K.¹^ORCID,Cline Abigail¹,Masicampo E. J.²,Kammrath Lara²,Feldman Steven R.¹³⁴^ORCID

Affiliation:

1. Center for Dermatology Research, Department of Dermatology, Wake Forest School of Medicine, Winston-Salem, NC, USA;

2. Department of Psychology, Wake Forest University, Winston-Salem, NC, USA;

3. Department of Public Health Sciences, Wake Forest School of Medicine, Winston-Salem, NC, USA;

4. Department of Pathology, Wake Forest School of Medicine, Winston-Salem, NC, USA

Publisher

Informa UK Limited

Subject

Dermatology

Link

https://www.tandfonline.com/doi/pdf/10.1080/09546634.2019.1688235

Reference16 articles.

1. Appleby J, Lupkin S. Price check on drug ads: would revealing costs help patients control spending? Kaiser Health News; [cited 2019 Oct 10]. Available from: https://khn.org/news/price-check-on-drug-ads-would-revealing-costs-help-patients-control-spending/.

2. Panda T, Mishra K. Does emotional appeal work in advertising? the rationality behind using emotional appeal to create favorable brand attitude. The IUP Journal of Brand Management. 2013;X(2):9–11,18.

3. An exploratory study using framework analysis to investigate health‐seeking behaviour in patients with psoriasis

4. Understanding patient engagement in psoriasis treatment

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1. Appeals: Social;The International Encyclopedia of Health Communication;2022-09-29

2. Words matter: a randomized controlled study evaluating the impact of decision‐framing on treatment preferences in adults with psoriasis and psoriatic arthritis;British Journal of Dermatology;2021-02-18