Do you love me? The relationship between sport-related branded entertainment and brand love-Reference-Cited by-同舟云学术

Do you love me? The relationship between sport-related branded entertainment and brand love

Published:2022-11-11 Issue:1 Volume:9 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Liebl Hildegard¹^ORCID,Turčínková Jana²^ORCID,Beinhauer Rupert¹^ORCID,Magano José³⁴^ORCID

Affiliation:

1. International Management, FH Joanneum, Eggenberger Allee 11, 8020, Graz, Austria

2. Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 61300, Brno, Czech Republic

3. Research Center in Business and Economics (CICEE), Universidade Autónoma de Lisboa, Rua Sta. Marta 47, 5 Andar, 1150-293, Lisboa, Portugal

4. Higher Institute of Business and Tourism Sciences (ISCET), Rua de Cedofeita, 285, 4050-180, Porto, Portugal

Funder

no external funding

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2143014

Reference59 articles.

1. Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives

2. Towards a theory of brand love in services: the power of identity and social relationships

3. Is brand love materialistic?

4. The role of brand love in consumer‐brand relationships

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