Factors affecting eco-friendly purchase intention: subjective norms and ecological consciousness as moderators
Author:
Affiliation:
1. Faculty of Economics and Business, Universitas Kuningan, Kuningan, Indonesia
2. Faculty of Economics and Business, Universitas Pasundan, Bandung, Indonesia
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2148334
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