A comparative study of generations X, Y, Z in food purchasing behavior: the relationships among customer value, satisfaction, and Ewom-Reference-Cited by-同舟云学术

A comparative study of generations X, Y, Z in food purchasing behavior: the relationships among customer value, satisfaction, and Ewom

Published:2022-09-08 Issue:1 Volume:9 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Wahyuningsih ¹^ORCID,Nasution Hanny²,Yeni Yulia Hendri³,Roostika Ratna⁴

Affiliation:

1. Department of Management, Tadulako University, Palu, Indonesia

2. Department of Marketing, Monash University, Melbourne, Australia

3. Economic Faculty, Universitas Andalas, Padang, Indonesia

4. Department of Management, Universitas Islam Indonesia, Yogyakarta, Indonesia

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2105585

Reference91 articles.

1. The Antecedents and Consequences of Customer Satisfaction for Firms

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5. Segmenting consumers based on the benefits and risks of Internet shopping

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