How do customer anxiety levels impact relationship marketing in electronic commerce?
Author:
Affiliation:
1. Faculty of Commerce and Tourism, Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam
2. Department of Mathematics, FPT University, Hanoi, Vietnam
Funder
research
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2136928
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1. Customer Loyalty Towards Travel Agency Websites: The Role of Trust and Hedonic Value
2. Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
3. The Relationship between Social Anxiety, Smartphone Use, Dispositional Trust, and Problematic Smartphone Use: A Moderated Mediation Model
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