Social media marketing gains importance after Covid-19
Author:
Affiliation:
1. School of Medicine, Juntendo University, 1-1 Hirakagakuendai, Inzai, Chiba 270-1695, Japan
2. Management and Marketing Department, Arkansas Tech University, 106 West O Street, Rothwell Building #417, Russellville, AR 72801-2222, USA
Funder
funding for this research
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1870797
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1. Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage
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