Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value-Reference-Cited by-同舟云学术

Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value

Published:2019-01-01 Issue:1 Volume:6 Page:1698849
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Al-Jundi Salem A.¹^ORCID,Shuhaiber Ahmed²^ORCID,Augustine Reshmi³^ORCID

Affiliation:

1. College of Business, Al Ain University, Al Ain, UAE

2. College of Technological Innovation, Zayed University, Abu Dhabi, UAE

3. Department of Business, Al Jaheli Institute of Science and Technology, Abu Dhabi Vocational Education and Training Institute, Al Ain, Abu Dhabi, UAE

Funder

no direct funding

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2019.1698849

Reference66 articles.

1. Can Multiple New-Product Messages Attract Different Consumer Segments?

2. Domain-specific innovativeness: a meta-analysis in business and consumer

3. Consumer innovativeness and its correlates: A propositional inventory for future research

4. Factors influencing mobile data service (MDS) continuance intention: An empirical study

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