The mediating impact of airlines’ image in relation of corporate social responsibility and customers’ loyalty: An empirical in Vietnam
Author:
Affiliation:
1. School of Business and Economics, Faculty of Accounting, Duy Tan University, Da Nang, Vietnam
2. Faculty of Economics, International School, Duy Tan University, Da Nang, Vietnam
Funder
no direct funding
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2188641
Reference71 articles.
1. A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm
2. Andika, I. P., Putra, A., Nyoman, N. & Yasa, K. (2017). The role of corporate image and satisfaction in mediating the effect of corporate social responsibility on customer loyalty. 19(9), 10–17. https://doi.org/10.9790/487X-1909031017
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