Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India-Reference-Cited by-同舟云学术

Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

Published:2023-04-01 Issue:1 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Sharma Aman¹^ORCID,Sharma Bhuvanesh Kumar¹^ORCID,Rajput Sneha²,Mehra Aashish³,Gulati Uma⁴

Affiliation:

1. Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India

2. Department of Management, Prestige Institute of Management and Research, Gwalior, India

3. School of Management, Graphic Era Hill University, Dehradun, India

4. Sri Guru Gobind Singh College of Commerce, University of Delhi, Delhi, India

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2196043

Reference80 articles.

1. Understanding Digital Marketing Adoption in India: Integrated by Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) Framework

2. Branding advantage of agri-food companies in competitive export markets: a resource-based theory

3. Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE

4. Akeel, A. & Gubhaju, M. (2020). Digital Marketing and its effects on Start-up business [Master Programme in Business Administration (MBA): Business Management Master Thesis in Business Administration]. University of Gavle.

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