The effect of halal brand awareness on purchase intention in indonesia: the mediating role of attitude-Reference-Cited by-同舟云学术

The effect of halal brand awareness on purchase intention in indonesia: the mediating role of attitude

Published:2023-02-02 Issue:1 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Pratama Abdul Aziz Nugraha¹^ORCID,Hamidi M. Luthfi²^ORCID,Cahyono Edi³^ORCID

Affiliation:

1. Faculty of Islamic Economics and Business, State Islamic University (UIN) Salatiga, Salatiga, Indonesia

2. Faculty of Economics and Business, Universitas Islam Internasional Indonesia, Indonesia

3. Postgraduate Program of State Islamic University (UIN) Salatiga, Indonesia

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2168510

Reference74 articles.

1. Assessing Knowledge and Religiosity on Consumer Behavior towards Halal Food and Cosmetic Products

2. Shaping the consumers’ attitudes towards Halal food products in Turkey

3. Antecedents of consumers’ Halal brand purchase intention: an integrated approach

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