Impact of brand authenticity on word-of-mouth for tourism souvenirs-Reference-Cited by-同舟云学术

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Impact of brand authenticity on word-of-mouth for tourism souvenirs

Published:2023-12-12 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Tanaka Shoji¹^ORCID,Kim Changju²,Takahashi Hiroyuki³,Nishihara Akihiro⁴

Affiliation:

1. Faculty of Business Administration, Setsunan University, Neyagawa, Osaka, Japan

2. College of Business Administration, Ritsumeikan University, Iwakura, Ibaraki, Osaka, Japan

3. Faculty of Commerce, Doshisha University, Kyoto, Japan

4. Faculty of Business Administration, Asia University, Sakai, Musashino-shi, Tokyo, Japan

Funder

Japan Society for the Promotion of Science

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2290222

Reference73 articles.

1. The theory of planned behavior

2. Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives

3. The impact of brand authenticity on brand attachment in the food industry

4. Crafting Brand Authenticity: The Case of Luxury Wines*

5. The ‘real thing’: Branding authenticity in the luxury wine trade

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