Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives
Author:
Affiliation:
1. Universidad UTE, Faculty of Law, Administrative and Social Sciences, Santo Domingo, Ecuador
2. Universidad UTE, Faculty of Law, Administrative and Social Sciences, Quito, Ecuador
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2233272
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4. Effects of portfolio planning methods on decision making: Experimental results
5. The value of communication in turbulent environments: how SMEs manage change successfully in unstable surroundings
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