Justice and trustworthiness factors affecting customer loyalty with mediating role of satisfaction with complaint handling: Zalo OTT Vietnamese customer case
Author:
Affiliation:
1. Marketing Faculty, National Economics University, Hanoi, Vietnam
2. School of Business Administration, VNU University of Economics and Business, Hanoi, Vietnam
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2211821
Reference59 articles.
1. Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges
2. The relationship between justice and attitudes: An examination of justice effects on event and system-related attitudes
3. Structural equation modeling in practice: A review and recommended two-step approach.
4. Correlates of justice encounter in service recovery and word-of-mouth publicity
5. Forum - Word of Mouse - An Assessment of Electronic Word-of-mouth Research
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. The moderating effects of involvement on the relationships between key opinion leaders, customer’s attitude and purchase intention on social media;Cogent Business & Management;2024-09-10
2. Over-the-top (OTT) platforms: a review, synthesis and research directions;Marketing Intelligence & Planning;2024-08-29
3. The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor;Cogent Business & Management;2024-03-06
4. Mindfulness affecting loyalty with mediating role of customer experience in the context of adventure tourism in Vietnam;Cogent Social Sciences;2024-02-19
5. Factors affect the intention to use Virtual Reality (VR) settings for Video Calls on OTT platforms of Da Nang, Ha Noi, and Ho Chi Minh citizens;2023 IEEE/ACIS 8th International Conference on Big Data, Cloud Computing, and Data Science (BCD);2023-12-14
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3