Consumption desire among children (from 7 to 11): Role of the exposure to social media advertisements and product familiarity-Reference-Cited by-同舟云学术

Consumption desire among children (from 7 to 11): Role of the exposure to social media advertisements and product familiarity

Published:2023-09-21 Issue:3 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Methlouthi Kawther¹,Nefzi Ayoub²^ORCID

Affiliation:

1. Faculty of Economic Sciences and Management, Higher Institute of Management in Sousse, Sousse, Tunisia

2. Higher School of Economic and Commercial Sciences of Tunis, Department of Marketing, College of Business, Jeddah University, Jeddah, Saudi Arabia

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2258621

Reference46 articles.

1. Child Social Media Influencers and Unhealthy Food Product Placement

2. La Communication de Diversité en Marketing : approche exploratoire

3. Characterizing Videos, Audience and Advertising in Youtube Channels for Kids

4. Baudrillard, J. (1998). Société de consommation: Ses mythes, ses structures (Vol. 53). Sage.

5. Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Influence of social media on young adults’ food consumption behavior: scale development;Cogent Social Sciences;2024-08-21

2. Sosyal Bilgiler Dersi Öğretim Programı ve Sosyal Bilgiler Ders Kitaplarında Tüketim Kültürü ve Reklamcılığın İşlenişi;Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi;2024-03-15