Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study-Reference-Cited by-同舟云学术

Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study

Published:2016-06-26 Issue:1 Volume:3 Page:1183555
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Wali Andy Fred¹,Uduma Idika Awa²,Wright Len Tiu³

Affiliation:

1. Department of Business Administration, Federal University, Wukari, Nigeria

2. Department of Marketing, University of Port Harcourt, Port Harcourt, Nigeria

3. Department of Strategy, Marketing and Economics, University of Huddersfield, Huddersfield, UK

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.cogentoa.com/article/10.1080/23311975.2016.1183555.pdf

Reference34 articles.

1. The effect of customer relationship management adoption in business‐to‐business markets

2. A cross‐cultural examination of relationship strength in B2B services

3. Culture, Class, Distinction

4. The value of B2B relationships

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