Factors affecting Malaysian university students’ purchase intention in social networking sites-Reference-Cited by-同舟云学术

Factors affecting Malaysian university students’ purchase intention in social networking sites

Published:2016-05-17 Issue:1 Volume:3 Page:1182612
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Sharifi fard Saeideh¹,Tamam Ezhar¹,Hj Hassan Md Salleh¹,Waheed Moniza¹,Zaremohzzabieh Zeinab²

Affiliation:

1. Faculty of Modern Language and Communication, Universiti Putra Malaysia, Selangor Darul ehsan 43400, Malaysia

2. Institute of Social Science Studies, Universiti Putra Malaysia, Putra Infoport, Serdang 43400, Selangor Darul Ehsan, Malaysia

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.cogentoa.com/article/10.1080/23311975.2016.1182612.pdf

Reference59 articles.

1. Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review

2. Online travel purchasing: A literature review

3. An analysis of mobile credit card usage intentions

4. Model of Adoption of Technology in Households: A Baseline Model Test and Extension Incorporating Household Life Cycle

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