Toward customer hyper-personalization experience — A data-driven approach-Reference-Cited by-同舟云学术

Toward customer hyper-personalization experience — A data-driven approach

Published:2022-02-23 Issue:1 Volume:9 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Valdez Mendia J. M.¹^ORCID,Flores-Cuautle J. J. A.²^ORCID

Affiliation:

1. Customer experience & Data Analytics, 360 Centricity, Founding Partner, Mexico

2. Postgraduate division, CONACYT-Tecnológico Nacional de México/I.T. Orizaba, Orizaba, Veracruz, México

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2041384

Reference44 articles.

1. ActionIQ. (2021). What is a customer data platform (CDP)? Retrieved November 29, 2021 from https://www.actioniq.com/what-is-cdp/

2. The age of personalization crafting a finer edge. (2018). H. b. review. https://hbr.org/resources/pdfs/comm/mastercard/TheAgeOfPersonalization.pdf

3. Next-generation campaign management: How campaign management will evolve to enable interactive marketing

4. Business model innovation and value-creation: the triadic way

5. Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

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