Affiliation:
1. Faculty of Business & Society, University of South Wales, Treforest Campus, Pontypridd CF37 1DL, UK
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management
Reference66 articles.
1. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
2. AGF bid may add to Irish insurance shake up. (1997, October 14). The Irish Times.
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