Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth-Reference-Cited by-同舟云学术

Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth

Published:2021-01-01 Issue:1 Volume:8 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Zaman Umer¹,Bolia Brajesh²^ORCID,Anjam Mahwish³

Affiliation:

1. Endicott College of International Studies, Woosong University, Daejeon, Republic of Korea

2. K J Somaiya Institute of Management, Mumbai, India

3. College of Business Studies, Al-Ghurair University, United Arab Emirates (UAE)

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2021.1945426

Reference167 articles.

1. When Good Brands Do Bad

2. Dimensions of Brand Personality

3. Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion

4. Social media: Influencing customer satisfaction in B2B sales

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