Determinants of consumer-generated-content usage for apparel shopping: The moderating effect of gender
Author:
Affiliation:
1. Life and Consumer Sciences,University of South Africa - Sunnyside Campus and Conference Centre, South Africa
2. Business Management, University of the Free State, 205 Nelson Mandela Drive, Park West, Bloemfontein 9301, South Africa
Funder
research
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2021.1969766
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