The important role of customer bonding capability to increase marketing performance in small and medium enterprises-Reference-Cited by-同舟云学术

The important role of customer bonding capability to increase marketing performance in small and medium enterprises

Published:2021-01-01 Issue:1 Volume:8 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Udayana Ida Bagus Nyoman¹,Farida Naili²^ORCID,Lukitaningsih Ambar³,Tjahjono Heru Kurnianto⁴,Nuryakin ⁴

Affiliation:

1. Lecturer in the Faculty of Economics, Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia

2. Lecture in Department of Business Administration, Faculty of Social and Political Sciences, Diponegoro University, Semarang, Indonesia

3. Master in Economic Science, Faculty of Economics, Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia

4. Lecturer in the Faculty of Economics, Muhammadyah University of Yogyakarta, Indonesia

Funder

the government of the Republic of Indonesia through the Director General of Higher Education/National Innovative Research Agency

Kementerian Riset Teknologi Dan Pendidikan Tinggi Republik Indonesia

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2021.1932239

Reference66 articles.

1. The role of time, communication, and cost management on project management success: an empirical study on sample of construction projects customers in Makkah City, Kingdom of Saudi Arabia

2. The effect of selling strategies on sales performance

3. Animesh, A., Pinsonneault, A., Yang, S.B. & Oh, W. (2011). The effect of trust belief and salesperson’s expertise on consumer’s …

4. Relational bonding strategies, customer satisfaction, and loyalty in the container shipping market

5. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

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