The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review-Reference-Cited by-同舟云学术

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The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review

Published:2024-03-25 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Wu Tong¹²³^ORCID,Jiang Nan²^ORCID,Kumar Thivashini B. Jaya²^ORCID,Chen Mobai³^ORCID

Affiliation:

1. Department of Media Management, Qingdao Film Academy, Qingdao, China

2. School of Management and Marketing, Faculty of Business and Law, Taylor’s University, Subang Jaya, Malaysia

3. Department of Film and Animation, Faculty of Communication, Qingdao University of Science and Technology, Qingdao, Shandong, China

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2329247

Reference65 articles.

1. Just One More Episode : Exploring Consumer Motivations for Adoption of Streaming Services

2. The theory of planned behavior

3. A hybrid content-based and item-based collaborative filtering approach to recommend TV programs enhanced with singular value decomposition

4. Comparative Evaluation of User Perceived Quality Assessment of Design Strategies for HTTP-based Adaptive Streaming

5. Doing sociolinguistic research on computer-mediated data: A review of four methodological issues

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1. An integrative framework enhancing perceived e-banking service value: A moderating impact of e-banking experience;Journal of Open Innovation: Technology, Market, and Complexity;2024-09

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