Exploring the potential of adopting geofence mobile technology in the South African retail sector
Author:
Affiliation:
1. School of Construction Economics and Management, University of the Witwatersrand, Johannesburg, South Africa
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2327126
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5. Albuquerque, D. D., Bhavani, G., Gaur, B., & Kuttipravan, S. (2021 A smart mobile application to boost grocery shoppers experiential marketing [Paper presentation]. 2021 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE), In 213–218. IEEE. https://doi.org/10.1109/ICCIKE51210.2021.9410740
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