Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution-Reference-Cited by-同舟云学术

Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Published:2024-02-27 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Sánchez Garza Miriam Nanyeli¹^ORCID,Sánchez Limón Mónica Lorena²^ORCID,Sánchez Tovar Yesenia³^ORCID,Qalati Sikander Ali⁴^ORCID

Affiliation:

1. Management and Innovation of Institutions, Autonomous University of Tamaulipas, Mexico

2. Business Administration, Autonomous University of Tamaulipas, Mexico

3. Economics and Management of Organizations, Autonomous University of Tamaulipas, Mexico

4. Management Science and Engineering, University Liaocheng, China

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2318809

Reference57 articles.

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3. Dimensions of Consumer Expertise

4. American Marketing Association. (2021). American Marketing Association. American Marketing Association. Retrieved May 16 2021 from https://www.ama.org/the-definition-of-marketing-what-is-marketing/

5. La integración organizativa de las actividades de marketing: Factores condicionantes y consecuencias;Andreu J. L.;Cuadernos de Economía y Dirección de la Empresa,,2002

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