Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period
Author:
Affiliation:
1. Department of Marketing Management, University of Pretoria, Pretoria, South Africa
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2308086
Reference64 articles.
1. Using Mobile Food Delivery Applications during COVID-19 Pandemic: An Extended Model of Planned Behavior
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3. Why people choose Apps: An evaluation of the ecology and user experience of mobile applications
4. Anbumathi R. Dorai S. & Palaniappan U. (2023). Evaluating the role of technology and non-technology factors influencing brand love in Online Food Delivery services. Journal of Retailing and Consumer Services 71 103181.
5. App Annie. (2021). The state of mobile 2021 . https://www.appannie.com/en/go/state-of-mobile-2021/
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