Exploring the moderation effect of consumers’ demography in the online purchase behavior
Author:
Affiliation:
1. Master of Management, Postgraduate Faculty, Warmadewa University, Bali, Indonesia
2. Universiti Kuala Lumpur, Malaysia
Funder
Warmadewa University Research Department
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2393742
Reference138 articles.
1. Solving the product uncertainty hurdle in social commerce: The mediating role of seller uncertainty
2. Online customer behavior: perceptions regarding the types of risks incurred through online purchases
3. Online Consumer Trust: Trends in Research
4. Baymard Institute. (2023). Cart abandonment rate statistics 2023 Retrieved Mei 24 2023from https://baymard.com/lists/cart-abandonment-rate
5. External Search Effort: An Investigation Across Several Product Categories
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3.人才评估人才评估
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