The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions
Author:
Affiliation:
1. Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesia
2. Alumnae of Global Business Marketing, BINUS Business School Undergraduate Program, BINUS University, West Jakarta, Indonesia
Funder
Universitas Gadjah Mada
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2316941
Reference79 articles.
1. A meta-analysis of consumer impulse buying
2. Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors
3. The Making of a “Hot Product”: A Signaling Explanation of Marketers’ Scarcity Strategy
4. A Simple Model of Herd Behavior
5. Why online consumers have the urge to buy impulsively: roles of serendipity, trust and flow experience
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