The power of AI: enhancing customer loyalty through satisfaction and efficiency
Author:
Affiliation:
1. Symbiosis Centre for Management Studies (NOIDA), Symbiosis International University, Pune, India
2. Department of Computer Science, Birla Institute of Technology, Mesra, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2326107
Reference30 articles.
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4. Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth
5. Al-Mekhlal, M., Al-Buraik, M., & Al-Lubli, M. (2023 Digital transformation: AI-powered bot solutions and automation for customer services [Paper presentation]. 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), Malaysia (pp. 1–7). IEEE. https://doi.org/10.1109/ICDATE58146.2023.10248458
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1. AI Meets the Shopper: Psychosocial Factors in Ease of Use and Their Effect on E-Commerce Purchase Intention;Behavioral Sciences;2024-07-20
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