Market variables influence customer behavior toward coffee business growth
Author:
Affiliation:
1. Business School, King Mongkut’s Institute of Technology Ladkrabang, Bangkok, Thailand
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2329242
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3. Alayoubi M. M. Al Shobaki M. J. & Abu-Naser S. S. (2020). Requirements for applying the strategic entrepreneurship as an entry point to enhance technical innovation. Case Study-Palestine Technical College-Deir al-Balah. International Journal of Business and Management Invention (IJBMI) 9(3) 1–17.
4. Market-sensing capability, knowledge creation and innovation: The moderating role of entrepreneurial-orientation
5. Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy
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